Wednesday, 30 April 2008

Nice story on an excellent beer mat

I came across this beer mat, from a local pub. It a great piece of marketing for Hobgoblin.

This is the story on the back (via the scanner, this modern OCR tech. is magic).


It was in a shadowy corner of the old malting: in Witncy that the first gurgle was heard: a delicious, dark, rich ale pouring from the cask. A local landlord called Phil had commissioned a special brew to celebrate his daughters wedding. Our founder, Chris Moss, bless his soul created the ale of his life - a dark, rich, and mysterious brew. What to call it though?

There was far too much for the wedding, so Chris sold a firkin of our still nameless beer to a local grog shop. It went down so well that customers came back asking for another fug of 'that stuff. In recognition of its character, the student behind the counter drew a picture of a goblin and stuck it on the barrel Customers started asking for the 'Hobgoblin' beer and so the legend was born.

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